Want To Create A Great Product? First, Forget “User Friendliness” | Co. Design

by aepxc

User-friendliness is a result, not a tactic. Intuitiveness is a quality, not an approach. Neither term is tangible enough as a design objective to inspire a great product. No matter how strong your jaw, you can’t sink your teeth into vapor and expect it to taste like Apple. You’ll only hurt yourself trying.

via fastcodesign.com