Freakonomics » Risk = Hazard + Outrage: A Conversation with Risk Consultant Peter Sandman

by aepxc

One fascinating interview that didn’t make the final cut was with Peter Sandman, a “risk-communication consultant” whose work was also cited in Freakonomics. (Here is how he came to be what he is.)

Sandman breaks his work into three areas: scaring people who are ignoring something that is legitimately dangerous and risky; calming down people who are freaking out over something that’s not risky; and guiding people who are freaking out over something that is legitimately risky. To accomplish all this, Sandman came up with a useful equation: Risk = Hazard + Outrage

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